Version 1.0 — Now Available

Know if your service business is viable before you launch

The Launch Standard is a structured decision system for solo founders. Work through six sections, enter your numbers, and get a clear verdict — not a guess.

159 formulas

10 spreadsheet tabs

6 scored sections

1 clear verdict

The Reality

Most service businesses fail for preventable reasons

They don’t fail randomly. They fail in patterns — patterns the right analysis would have caught before launch day.

Demand Assumption

You assume people will pay because the idea "makes sense." But you haven't asked 10 real people if they'd actually buy it.

The Underpricing Trap

You price below the true cost of delivery. Your rate looks healthy until you count admin, prep, communication, and context-switching time.

Runway Miscalculation

You underestimate living expenses and overestimate how fast revenue arrives. One slow month depletes savings you assumed would last six.

Built For

Solo, service-based founders

If you sell your time and expertise directly to clients, this system is for you.
Not for product businesses, e-commerce, SaaS, or teams.

The landscape you're entering

Context matters. Here’s what the data says about solo service businesses in the U.S.

80–85%

of U.S. businesses are non-employer sole proprietorships

~50%

of small businesses fail within 5 years

#1

cause: cash flow and undercapitalization

4–6 hrs

is all the analysis takes — less than one day of work

The LAUNCH Framework

Six sections. One clear answer.

Complete them in order. Each builds on the last. At the end, the Spreadsheet tells you exactly where you stand.

L

Locate Your Market

Is there a real, paying market?

A

Assess Your Finances

Can you survive until it pays you?

U

Understand Unit Economics

Does each client make you money?

N

Nail Your Strategy

How will you find enough clients?

C

Calculate Required Volume

How many clients do you need?

H

Handle Risk & Readiness

What could break this plan?

See exactly how each section works

The Output

One of four verdicts. No guessing.

Launch Ready

Nearly Ready

Gaps Exist

Not Ready

Free Diagnostic Tool

How risky is your
launch right now?

Answer 5 quick questions and get an honest risk assessment in 60 seconds — before you spend a dollar or commit to anything.

⏱ 60 seconds

📊 5 questions

🔓 No signup

Free · No email required

Get Started

Ready to find out where you stand?

$67 $47

One-time purchase · Instant download · No subscription

Quick Start Guide (.pdf) — 8 pages
Workbook (.docx) — 74 guided sections
Spreadsheet (.xlsx) — 159 formulas, 10 tabs
Example Workbook (.docx) — completed sample analysis
Example Spreadsheet (.xlsx) — pre-filled with sample data

Instant digital download · All sales final · Excel recommended